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To celebrate the launch of a captivating new book Pokécology: An Illustrated Guide to Pokémon Ecology, an exciting collaboration is underway. The Pokémon Company alongside the Natural History Museum will launch a temporary store featuring special items. Fans can look forward to offerings including stationery, plushes, and artwork all inspired by the institution's aesthetic. For collectors, however, is a limited-edition Pikachu card, offered as a free bonus for the pop-up. The store will operate both the physical location to online from January 26 to April 19.

Pokécology That Inspires the Collaboration

Pokécology: An Illustrated Guide to Pokémon Ecology represents a much-awaited tome filled with beautiful artwork depicting creatures in their natural habitats. The concept is the kind of research a Pokémon Professor might publish after adventurers submit their data, or what Charles Darwin could have sketched had the famous islands were populated by flying-types instead of finches. Part of the charm stems from the book's serious approach, presenting Pokémon as worthy of scientific inquiry. Writer Yoshinari Yonehara together with illustrator Chihiro Kinoshita each possess doctorate degrees in animal behavior and ecology.

Why This Special Card Stand Out

It is common for The Pokémon Company to release promos celebrating major tournaments or crossover partnerships. A lot of these promotional cards often feature the iconic mouse Pokémon that acts as the series face. What distinguishes this latest promotion apart however, is the distinctly bigger dimensions. While exact measurements have not been publicly disclosed, availability will certainly be strictly limited, and fans able to get just one card per purchase.

Limiting Reseller Activity

According to a company announcement, a portion of the pop-up items may also be available outside the institution itself. However, broader availability will only be select retailers in the United Kingdom. Importantly, fans cannot acquire the card through the online Pokémon Center. While reseller interest is a given, it appears they're going to have a difficult time hoarding mass quantities on this occasion. If you're unable to attend, there is the upcoming Pokémon Fossil exhibit coming to Chicago in the coming months.

"Every penny of sales from the Museum shop and its online store, including Pokémon products, support the Natural History Museum’s non-profit work. That encompasses the research of hundreds of researchers dedicated to conducting studies and finding answers to the global ecological crisis," the statement says.